In Grand Style

Embraer opened the gates of its Gavião Peixoto plant, in outstate São Paulo, for the launch of the BMW 5 Series in Brazil.

The 51 journalists invited to the event – most of whom connected with the automotive sector – tested the advanced technologies of the German automaker, an icon of luxury and sophistication. They were also brought up to date on Embraer, especially the company’s executive jets area, since two of its jets were on display: Legacy 600 and Phenom 100.

The Gavião Peixoto plant was chosen for the event by the two companies, because it is the factory where the entry level Phenom 100 and light Phenom 300 executive jets go through final assembly, which are produced by Embraer and whose interior was designed in a partnership with BMW Group DesignworksUSA.

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