Pursuing Excellence, from Outside to Inside: Embraer's Marketing Feedback Process
The Embraer Enterprise Excellence Program (P3E) was launched in July 2007. The objective of P3E is to promote the use of continuous improvement philosophies and best practices throughout the company. As part of P3E, the Embraer Executive Jets Team made some significant changes to our Customer Satisfaction Survey in order to better understand customer experiences, priorities and needs.
Last April we invited our customers to participate in the new Embraer Experience Survey. This survey was designed to capture the overall satisfaction with Embraer and the detailed satisfaction with product, customer support and services using dedicated questions grouped by owners, pilots, maintenance and administrative teams. We thank you for your responses and contributions.
This feedback has been a key element in prioritizing and driving our process improvements. The Embraer Experience Survey results have been shared with our teams and they have already started to work on the improvements. These action plans will be shared and discussed during the upcoming Embraer Executive Operators Conferences (EEOCs).
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